SYNC
Use digital without digital using you

The campaign video stems from the theme "Use digital, without digital using you." Its dark and jarring style aims to wake viewers up from their digital addictions, showcasing three social addictions: infinite scrolling, selfie esteem, and the echo chamber.

Sync is a digital well-being initiative that aims to raise awareness through translating research-based understanding of the amplification of technology on our lives into audience friendly materials and tools, with a vision to create a world where we are all in control of our digital lives.