DUREX
#RewritePleasure

43% of French youth from 15-24 yrs old didn’t have sex in 2021. Why? Social media, societal pressure, porn… many feel pressured by all the performative cliches that society says they must follow to enjoy sex. But there’s no one set of rules everyone must follow to find pleasure. Because pleasure is unique to each person in the world.

We created a campaign that give back the power to people, and invite them to rewrite the pleasure to show how the sexuality is unique to each personne.