IKEA FAMILY
How to promote the IKEA FAMILY card and make its members keep it every time on them?
Our wallets are full of cards, every kind of fidelity cards. We use only 1 or 2 time a year our IKEA FAMILY card, that’s why we don’t have it every time in our wallet. The idea, reinvent the fidelity card by making it useful in everyday life, a multifunction card that can be used as a can opener, a bottle opener, a screwdriver, and much more.
The useful advantages
Creation of a campaign promoting the advantages of having the IKEA FAMILY card by
presenting false, absurds and useless advantages.
Rework of the IKEA.fr homepage and IKEA FAMILY page.
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